The College of Business and Economics (COBE) at Radford University prepares students for professional career success in business and non-profit organizations by focusing on a unique combination of two of today’s timely challenges: analytics and innovation.
This plans book was completed as a course assignment in MKTG 341, Advertising Strategy. The objective of the project was to create an advertising campaign to increase awareness of COBE to rising Juniors and Seniors in high school.
ClientRadford University College of Business and EconomicsServicesPublication Layout, Market Research & StrategyYear2015AgencyMKTG 341, Advertising StrategyLinkindd.adobe.com
