Aura is a conceptual company who differentiates their brand from their competitors through their unique local business look and feel. The logo communicates their emphasis on handmade quality and appreciation for sustainability by incorporating natural elements of earth and water. At the same time, the packaging reinforces a sense of high quality through the chosen materials of craft paper and glass. The addition of a sprig of herb enhances the consumer experience and adds the notion of “farm to table” fresh.
